Archive for the ‘Hindi Movie News’ Category
Ranbir Kapoor and Genelia Dsouza to endorse Virgin Mobile
This pair was just waiting in the wings to happen, as he is the Gen-Next Superstar whereas she is the Gen-Next Cinderella. We are indeed talking about the fresh pairing of Ranbir Kapoor and Genelia D’Souza. While everyone has been waiting with bated breath for some filmmaker to cast the two, they have been signed up by a huge brand for endorsement!
As per our sources, Telecom major Virgin Mobile has lapped up this pair as their brand ambassadors to promote their GSM services. Apparently, the pair has been signed up for an astronomical sum of money. Our source also added that the responsibility of making the TVCs for the same have been assigned to one of the topnotch names in the industry.
We are sure that everyone out there is waiting with bated breath to see the chemistry between this ‘Saawariyaa‘ and Jaane Tu‘s Aditi, even if it is for an ad!
Vidya Balan and Rani Mukherjee in No One Killed Jessica
Till yesterday, she was the queen bee of the Box-Office. A few unfortunate Fridays and she was almost out of the rat race. Not just that, she also got slotted as an ‘exclusive’ YRF heroine. No prizes for guessing that we are referring to the one and original Rani Mukherjee, who now seems all set to be back with a bang.
Even though her last few of releases didn’t quite work at the BO, Rani seems ready for a comeback and has signed up for an important role in UTV Spotboy’s No One Killed Jessica, which also stars Vidya Balan, and is directed by Rajkumar ‘Aamir’ Gupta. The film, which has its music composed by the Amit Trivedi, is expected to go on the floors in February. Talking about the film, Vikas Bahl, Chief Creative Officer, UTV Motion Pictures said, “It’s our pleasure to announce that Rani along with Vidya has also agreed to be a part of a story we really want to tell. When you have actors like Rani and Vidya by your side, the joy of creating characters that can shake the audience and leave an impact for time to come is immense. No One killed Jessica is one of our very cherished projects and it has scaled up to the level it deserved to, thanks to Rani and Vidya becoming a part of it.”
For starters, No One Killed Jessica is a fast paced thriller set in the hub of political power, New Delhi. It is the story of two women and their relentless pursuit of justice that mobilizes an entire nation to prove that in democracy there is no greater power than the power of the people. It’ll definitely be interesting to see Rani and Vidya in the same frame that too in a film dealing with such a serious subject.
AB Corp plans to launch ‘Auro’ merchandise after the release of Paa
After the release of Paa, merchandise connected to the film’s young protagonist Auro played by the Big B, is being planned. For the first time his younger fans will have Big B merchandise including dolls to play with.
The producers, AB Corp Ltd, have planned an ‘Auro’ blitzkrieg to connect the character with children across the world.
While a series of Auro merchandise are planned post the film’s release, on Children’s Day, Mr. Bachchan as Auro will come on television with a very special message for children.
Confirms the director, ”We’re most definitely targeting Paa at children and parents alike. Mr Bachchan’s Auro is a special child suffering from an extremely rare age-hastening disease. Auro could’ve easily become lonely isolated or abandoned. Paa shows how special ‘special’ kids can be. It has a message on parenting rather than any disease. When your child is born with a special impairment, you need to make him feel special, not unwanted or isolated.”
In what could be the first campaign-oriented big-budget Bachchan starrer, Paa promises to bring into focus the parent-child relationship in a series of television campaigns.
There are now plans to do special shows of Paa to collect funds for the Progeria Research Foundation. Says Balki, ”We really had no concrete plans to tie up with the Progeria Foundation. Though our protagonist suffers from the disease, the film is not about Progeria. It’s about how special children can fill your life with special brightness. Not for a minute does my protagonist’s special condition qualify his relationship with his parents. That’s why we avoided pitching Paa as a Progeria project. However, we’d be more than happy if our film proves helpful to children who suffer from the rarest-of-rare diseases.”
A special show in aid of the Progeria Research Foundation is now being planned. Says Balki, ”We’re still to work out details since we hadn’t really planned any Progeria events Paa. We’re definitely holding a charity screening of which the proceeds will be given to the Progeria foundation in the US.
Aamir Khan signs mega endorsement with Etisalat
Aamir Khan is on a roll. After the runaway success of 3 Idiots, news is out that Bollywood superstar has signed up as the brand ambassador of UAE’s Etisalat, India’s latest telecom entrant.
The deal was reportedly inked before the release of 3i at Rs 30-35 crore for a period of 3 years. Etisalat will follow Aamir’s other endorsements – Coca Cola, Tata Sky and Samsung.
Etisalat has been the telecommunications service provider in the UAE since 1976, while Etisalat DB Telecom India, previously called Swan Telecom, is a new telco set up jointly by Etisalat and DB Realty, headquartered at Mumbai.