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Using sitemaps for big three Google Yahoo MSN

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All the three search engine Google, Yahoo and MSN has provided webmaster with there own way of submitting XML or text based sitemaps for better indexing of websites and also provide them with webmaster tools for better performance over search engines. In this article I would tell about sitemap formats, how to submit sitemaps and webmaster tools provided by all three major search engines.

1. Google XML sitemaps and webmaster central tools: Google webmaster central allows you to submit XML sitemap and also provides you detailed information on how google view your site. You can check format for XML sitemaps at www.sitemaps.org or check Theseomarketing.com XML sitemap. After creating XML sitemap you need to login with your google account to http://www.google.com/webmasters and verify your site. Verification is basically to acknowledge that you are the actual owner of the site. Verification can be done in two ways either you can add given meta tag to your site or upload a verification file.

Once verification is done you have full access to webmaster central dashboard where you can have access to advanced features such as:

a) Settings: Using this tool you can provide google about information and preferences like geographic targeting, preferred domain (www or without www), image labeling option and google crawl rates etc.

b) Diagnostic: Here you can check crawling errors, content analysis (Problems related to Meta data) and mobile crawl errors.

c) Statistics: Statistics provides you with data such as top search queries, google crawl and index stats, google feed subscriber stats etc.

d) Links: Here you can control which pages of your website to include in google sitel

e) Tools: Tools provide you with ability to create enhanced 404 pages, analyze robots.txt, remove URLs, and manage site verification and various other gadgets you can use.

2. Yahoo Site Explorer tool: Yahoo site explorer allows you to add yahoo text sitemap. Yahoo text sitemap is basically in .txt format with all the pages of the website included. Once you have created and uploaded your yahoo text sitemap login at https://siteexplorer.search.yahoo.com with yahoo id and submit your sitemap. Verification method in yahoo is also the same as that of google. After verification yahoo site explorer provides you with following features:

a) My sites: Here you can control sites you have added and explore yahoo saturation and backlinks for the sites.

b) Summary: Here you can see summary of your website submission like submission status like verification, number of users, number of feeds etc.

c) Statistics: Here you can check total crawled pages, hosts and domains that are used in internal and external links to your domain.

d) Crawl errors: Crawl errors related to your domain (if any) are displayed here.

e) Actions: remove urls and manage dynamic urls

3. MSN: MSN don’t have any particular sitemap format yet, however you can submit you site map at http://webmaster.live.com/ . Here you can specify your website and location of your html sitemap. Another way of submitting sitemap to MSN is add sitemap to the robots.txt file for your website.

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May 21st, 2009  



The Importance Of Deep Linking In Your Search Engine Marketing

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If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the importance that their algorithms place on back links and even recommend that webmasters who want to increase their traffic use back links. Both Yahoo! and MSN are starting to talk openly about the importance of back links in their search algorithms as well.

There are a number of strategies that you can use to create back links to your website. Some of these strategies include emailing webmasters and asking them to place a link to your website, submitting your site to directories, distributing free reprint articles, and paying for links. All of these have their pros and cons, and some have a better success ratio than others.

How Many Back Links Does Your Website Have?
Take a look at your website and see just how many back links you actually do have. Do not do this for only one search engine, but for all search engines where you are trying to get good SERP results. To check your backlinks, simply type into the particular search engine’s box link:http://www.yourdomainurl.com/ . Of course you will replace the yourdomainurl with the name of your own domain URL.

The more back links that you have to your website, the better off you are. Not only do back links help your SERP, but also the visitors of pages where your back link is listed may just choose to visit your site.

A common mistake that new webmasters make is that they create back links, but they have all of these links pointing to their home page. It is great that you have 50 back links pointing to your home page, but take a look at other pages on your site. How many links are pointing to these pages? The answer is probably zero unless you have utilized deep linking in your link building campaigns.

What Are Deep Links?
Deep links are links that go to specific pages within your website. For example, let’s say that you have a home improvement website that has a large number of pages and articles on it telling people how to do projects. If all of your back links are pointing only to your home page and you have none pointing to specific article pages, then you are not getting the full benefit of your linking activities.

Think about it this way, if I go to your website and find a piece of information that I find particularly helpful or interesting and I want to tell other people about it, how will I do it? When I tell all my friends on my blog about this great page of yours, am I going to link to your home page? No, I am going to copy and paste the actual webpage address out of my browser, into my blog. That is deep linking and what is considered to be natural linking by the search engines.

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May 20th, 2009  



3 Reasons Why Adsense Is Essential For Content Sites

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To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a javascript into a certain website. Each time the page is accessed, the javascript will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in it. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allurse of money, of course. Now learn the art of making money online with adsenselover and picmoney they are real, the sare final destination for you to make money online in the world of scams.

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May 20th, 2009  



SEO Tips for Inbound Links and Relevant Keywords to Generate Traffic on Websites

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Following are some of the best tips for the best SEO (Search Engine Optimization)

Avoid Bad Coding:
Ensure web pages are W3C Compliant. Search Engines bots crawl through web sites by analyzing the sites code. The idea is to make html clean and error free so that these bots are able to index every page of a website. Having errors could mean that your entire site does not get indexed by the bots, and ultimately can lead to a lower page ranking.

Use Relevant Keywords:
If a website is about belgian chocolate, then go after specific keywords. For example “gourmet belgian chocolate” and “belgian chocolate truffles” would be good choices because they are very specific. The more specific a keyword is, the less competition it will receive in search engine rankings. This allows sites to have an easier time ranking, and a better position in the search engines.

Smart Keyword Placement:
After the keywords have been decided on, they should show up somewhere in the site title and header tags. The keywords should also be in the web pages body, but avoid overdoing the keyword density.

Get Inbound Links:
Relevant incoming links from other websites that are ‘trusted’ can boost the site’s search engine ranking. Try to avoid paid link backs and too many reciprocal links. Stay away from link schemes.

If you still like to know more, please contact us at www.designwebgraphic.com and we will revert back to you shortly.

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January 22nd, 2009  



How to Use SEO Techniques to Optimize a Website?

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The Internet is massive. There are billions of websites on the Internet, and they’re all competing with one another for attention. Entrepreneurs, businesses small and large, and personal websites are all competing in a global economy that is made smaller by the Internet. So how does one get their site noticed?

Keywords
Keyword or SEO (search engine optimization) articles are crucial to any website. Search engines use keywords to rank sites, so it’s very important that you take the time to learn a little bit about them. They are the first step that you should consider when setting up your website. For more details go to: www.seo-prediction.com Keywords or phrases generally make up about 1%-4% of any web page. If you use too many keywords too frequently, it can make your web pages almost unreadable for humans, which is not a good thing if you want those visitors to come back in the future. Also, if you jam your web pages with keywords, you run the chance of having your website banned by the search engines. Search engines don’t like to be fooled. It’s a search engines job to rank sites well, and if your keywords don’t help them to do that, but instead trick them into thinking your site is well done, ultimately their search results suffer. Instead of allowing that to happen, a search engine will ban your site.

Keep the Content Fresh
Constantly updating the material on your website not only helps your search rank, but it also keeps people coming back for more. You should consider updating your website content every few months. For can visit to: www.huge-niche-keywords.com this will ensure that your visitors have a reason to return. The more visitors you get to visit your site, the better your search rank.

Pick the Right Keywords for the Job
When you write a keyword article for your site, make sure you pick the right ones. There are a myriad of free keyword tools on the web. These tools can be invaluable, and will help you build a keyword list for your site.

Also, make sure that your keyword shows up in the title of the page, as well as near the end. You can sprinkle the keyword liberally throughout the rest of the article. But remember, you want your content to read as though you haven’t used keywords at all.

Please contact ahmedabad based SEO company, www.designwebgraphic.com for your search engine optimization, search engine submission and search engine marketing requirements.

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January 22nd, 2009  



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