HTC Boasts Its Outpacing Other Smartphone Makers in US Market

HTC is proud of their accomplishments lately – most notably HTC CEO Peter Chou, who told the Wall Street Journal that the company is growing in the U.S. market “faster than others.”

According to the Journal, HTC shipped 5.5 million to 6 million smartphones to the United States in 2009, and Chou claims those estimates will grow in 2010, but he doesn’t provide any specifics.

One of HTC’s main hurdles, however, is brand recognition. That has been overturned somewhat by help from partnerships with Verizon Wireless and T-Mobile. They’ve also gained a lot of attention thanks to the partnership with Google on creating the Nexus One, but Google seems to reap the PR benefits from that more than HTC does.

The WSJ notes that HTC’s preference for the Google Android system in general could be prove to be a problem following the Goog’s recent withdrawal from China. One possible remedy, Chou says, is the use of an alternative search engine on smartphones but still retaining the Android OS.

There’s no arguing that HTC has grown significantly in the last year, in both sales numbers and brand name recognition around the world. But Chou doesn’t offer any statistics on the growth (or lack thereof) on other companies to see just how impressive HTC’s numbers are or not.

Nonetheless, with several new smartphone models on the way this year, there should be plenty of HTC-related news in the coming months, and they definitely could beat last year’s sales numbers if they keep the pace up.

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