Sony Ericsson has unveiled their ‘Communication Entertainment’ consumer proposition, the pinnacle of what the company has been working towards since the start of the joint venture in 2001 – the true fusion of communication and entertainment. Bringing this offering alive and it’s take some time but Sony Ericsson has finally launched its new product line of handsets that include the much awaited 12MP camera phone the Satio and of course the Aino and Yari are also here now.

The future of mobile entertainment, the Satio, Aino and Yari phones are designed to offer users the ultimate multimedia experience with Remote Play access to videos, television shows and photos and they also incorporate gesture based gaming.

Satio
“Bringing together rich content, unique applications and best in class entertainment experiences, our Communication Entertainment proposition is the next step in our evolution”, said Anil Sethi, President, Sony Ericsson Mobile Communications India at the launch. “Everything that we have done to date has brought us to this point and we are now ready to unveil the next chapter in the evolution of the company – Communication Entertainment – providing consumers unlimited opportunities to share their entertainment experiences.”

Aino
“The introduction of the Satio, Aino and Yari phones in India will redefine the communication and entertainment experience for mobile users.” said Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India. “The range packs in the best technology and applications, to deliver the ultimate entertainment experience on the go.”

Sony Ericsson’s Communication Entertainment consumer proposition is based around three key promises:

Uniting best in class entertainment experiences into one offering such as the Walkman music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications.

Broadening entertainment experiences by integrating the mobile phone into other devices in the home letting consumers share and enjoy entertainment content through a variety of channels including TV, PC and Hifi systems.

Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of web applications and Sony Ericsson’s unique Play Now offering.

Yari
A quick recap of the handsets features –
The Satio runs on a Symbian operating system and features -
3.5 inch TFT Touchscreen (360 x 640 pixels, 16 million colors), 16:9 widescreen format
3G (HSDPA), GPRS/EDGE
Wi-Fi, DLNA, Bluetooth 2.0 with A2DP, USB 2.0
GPS with A-GPS support (Google Maps)
12.1 megapixel camera and Xenon flash, LED for Video, geo-tagging, Face and Smile Detection
FM radio
MicroSD card support
The second handset, the Aino slider that offers Remote Play for the PS3 comes with -

3 inch limited touchscreen (240 x 430 pixels, 16 million colors)
3G (HSDPA), GPRS/EDGE
Wi-Fi, DLNA, Bluetooth 2.1 with A2DP, USB 2.0
GPS with A-GPS support (Wayfinder, Google Maps)
8 megapixel AF camera with LED flash, geo-tagging, Face Detection
FM radio
MicroSD card support
The last handset that made its India debut is the Yari slider that has -

2.4-inch limited touchscreen (240 x 320 pixels, 256K colors)
3G (HSDPA), GPRS/EDGE
Bluetooth 2.0 with A2DP, USB 2.0
GPS with A-GPS support (Wayfinder)
5 megapixel AF camera with LED flash, geo-tagging, Face Detection
FM radio
MicroSD card support
Personally, since we did get a chance to test them at their Singapore event a couple of months ago, I can quite confidently say that the handsets make a great addition to the existing range of mobile handsets in general that are available here in the country today. The price tags on the handsets are as follows -

Rs. 35,950 for the 12 megapixel camera phone the Satio
Rs. 28,950 for the Remote Play, PS3 compatible Aino and
Rs. 16,950 for the Yari that incorporates gesture gaming.

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Sony India has introduced two slim Cyber-shot W series cameras – the DSC-W190 and DSC-W180.

Available in metallic red, black and silver, the cameras sport a brushed metal chassis that is only 18.7mm thin and feature enhanced Face Detection, Smile Shutter and Digital SteadyShot technologies, automatically optimising image settings for quality photo finishes.

With a 1/2.33-type Super HAD CCD sensor and up to 12.1 megapixel resolution, combined with 3x optical zoom and up to 18x Smart Zoom, the W series cameras enable large format printing of photos with high resolution and vivid detail. Face Detection allows the cameras to easily detect up to 8 faces in a scene and automatically adjusts focus, exposure and white balance, creating optimal capture settings for high quality photos. Digital SteadyShot reduces the effects of camera shake by recording two images in rapid succession and then superimposing the images to reduce the appearance of camera shake. This results in clear photos even under difficult shooting conditions.

With Smile Shutter activated, users have to simply focus on a face and the camera shoots automatically when the person within the frame smiles. A high sensitivity mode of up to ISO 3200 also eliminates blur when shooting in dimly lit environments or when capturing fast-moving subjects. Catering to different shooting environments, the new W series also offers seven scene selection modes: High Sensitivity, Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, and Beach, that adjust and optimise camera settings automatically for the user’s environment, making beautiful images easier to capture.

Users can easily transfer their images and videos onto their computers via USB. In addition, the new cameras are bundled with Picture Motion Browser ver. 4.2.01 software for effortless photo and video management. One of the new functions available in this version is eDeco, which allows users to easily add unique, mood-enhancing elements to their photos and videos. This includes matching photo frames, background music, text and sound effects. Another new feature is Movie Tracer, which allows the user to construct a panoramic images using a combination of movie frames.

The new Cyber-shot W series cameras will be available at Sony authorized dealers and national retail partners across the country at Rs. 8,990 for the DSC-W180 and Rs. 9,990 for the DSC-W190.

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