Posts Tagged ‘Facebook Credits’
Facebook Ties up With PayPal to Collect Ad Revenue
Facebook and PayPal Thursday announced a tie-up to use PayPal as the way to pay for Facebook’s advertising and developer systems.
Facebook has currently over 400 million users worldwide, including 120 million in the US alone. Owned by eBay, PayPal is the online mode to pay for e-commerce transactions worldwide. It has 81 million accounts in 24 currencies around the world.
Under the tie-up, advertisers around the world will be able to use PayPal to pay for Facebook advertisements, PayPal said in a press release.
For businesses in areas where the payment process can be difficult and expensive, PayPal said its services will make it easier for advertisers to run campaigns on Facebook.
PayPal can also be used for the newly started Facebook Credits which aims to give (Facebook) users a fast and easy way
to buy virtual goods on Facebook, including items from the Facebook Gift Shop, the statement said.
“We want to give the people who use Facebook, as well as advertisers and developers, a fast and trusted way to pay across our service,” the statement quoted Dan Levy, director of payment operations at Facebook.
“As our business has grown, offering local methods of payment has become increasingly important for advertisers who
want to buy Facebook Ads. Teaming with PayPal, a global leader in online payments, makes this possible,” he said.
Osama Bedier, PayPal vice president (emerging technologies), added, “Put simply, PayPal’s business is payments. We make
it easier for customers to send and receive money online in 24 currencies and 190 markets around the world.
Facebook is Now In a Relationship With Farmville
Despite recent rumors that the company responsible for Farmville may split from Facebook, Zynga and Facebook yesterday announced that the two had signed a five-year contract.
Previous reports suggested that Zynga was fed up with Facebook’s antics engineered to pressure the social gaming site into signing a contract that would turn Farmville and other games into Facebook-only titles. However, although the terms of the agreement were not disclosed to the press, it would seem the two have made amends. Whereas before sources said Zynga CEO Mark Pincus was preparing to split from Facebook, he now seems quite happy about the whole affair.
“Facebook was a pioneer in opening their platform in 2007 and in just three years tens of millions of Facebook users play our games everyday, from FarmVille and Cafe World to Treasure Isle and Mafia Wars,” said Pincus. “We are excited about Facebook’s long-term commitment to social gaming and Zynga, and look forward to working with them and other platform providers to bring the best social gaming experience to users worldwide.”
Zynga describes the agreement as a “five-year strategic relationship that increases both Facebook and Zynga’s shared commitment to social gaming.” The deal will also expand the use of the all important Facebook Credits in Zynga’s games.
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