Posts Tagged ‘IPL on YouTube’
Indian Premier League IPL 3 Comes to YouTube
Google India and IPL have inked a deal wherein a dedicated IPL channel on YouTube will stream all the action of the latest season live, on http://www.youtube.com/ipl
According to this agreement Google will have exclusive online rights for IPL content for two years and both Google and IPL will jointly share revenues from sponsorships and advertising.
This is the first time Google is live streaming – a mega cricket tournament spanning 60 matches over 45 days – for a major global sport on YouTube.
Apart from the 60 matches, cricket fans will also enjoy special content which will include match highlights, player interviews, wickets of the match, top sixes of the match, award ceremony, pitch reports and much more, at any time convenient to them. Those watching IPL matches live on youTube will also get a special treat – an exclusive “YouTube view” that will provide viewers with an alternative view of the match not available on television or any other media.
In addition to live streaming of matches on YouTube , Google will also host a special IPL branded Orkut community which will host live chats with Man of the Match, team owners, contests and match polls to engage fans and audiences while the tournament is on. Users will also be able to enjoy short clips of highlights and other special video content on YouTube mobile.
What is the Indian Premier League – IPL – T20 – Twenty Twenty – 20-20 Cricket?
In late June 2007, two men met in an English house, not far from the rain-drenched Wimbledon Championships, to discuss a very different sporting event. Lalit Modi, Vice-President of the Board of Control for Cricket in India (BCCI) brainstormed with Andrew Wildblood of the International Management Group (IMG), the sports management giants. In April 2008, the maiden IPL tournament that Mr. Modi had conceived and developed, was underway.
February 2008 saw the frantic player auction that created a media frenzy. Among the bidders were some of India’s richest and most powerful names, from industrialists to film stars, adding to the event’s lustre. As the sums on offer began to emerge – $1.5m for Mahendra Singh Dhoni, $1.35m for Andrew Symonds, $950,000 for the inexperienced Ishant Sharma – cricket raised its eyebrows, held its breath and braced itself for a new era.
The opening ceremony was like nothing the sport had seen before and would not have been out of place as a curtain raiser for the Olympic Games. And much to everyone’s satisfaction, the cricket lived up to all expectations. The world witnessed the first ever Twenty20 competition played on a scale comparable to the biggest events in sporting history.
The public’s imagination was captured even before Warne’s Rajashtan Royals embarked on their competition-defining run. Helped by the presence at matches – and, invariably on the next morning’s front pages – of Bollywood stars such as Shah Rukh Khan, owner of the Kolkata franchise, and Preity Zinta, co-owner of the Kings XI Punjab, the early matches of the IPL attracted a huge television audience.
After the spectacular success of the inaugural tournament, news that the 2009 IPL would have to be played overseas was met with some resistance. But right from the magnificent opening ceremony to the closing festivities, viewers stayed hooked to the mega event that saw the Deccan Chargers led by Adam Gilchrist take top honours. In the words of Mr. Modi, “It’s been a success thanks to the people of South Africa.”
The Indian Premier League has moved from strength to strength in its two early editions. And the world has taken notice. The IPL has even made it to the fourth spot of the Forbes list of the world’s hottest sporting properties. The competition returns to India in March 2010 after its South African safari in 2009. The stage is set for a contest that is more compelling, spectacular and multi-faceted than ever before.