Posts Tagged ‘SONY’
Deepika Padukone is New Brand Ambassador for Sony Cyber-shot
Sony India has announced the launch of its Cyber-shot ‘Super wide shot Supermodel Campaign’ and introduced Deepika Padukone as the Brand Ambassador for the category. Hence, the campaign has been named ‘Super wide shot Supermodel’ campaign. The cameras have been equipped with a unique feature called Sweep Panorama that can be used to capture ultra-wide pictures with a huge field view of up to 270 degrees.
Masaru Tamagawa, Managing Director, Sony India, said, “The new cameras effortlessly blend technology with style and give consumers the best photo-imaging experience ever.” He added, “We were looking for a Brand Ambassador whose personality could mirror this experience and give it a materialistic form. Deepika is a free spirited, bubbly, young girl who at the same time is extremely talented and a professional. The association seemed obvious with so many common factors between Cyber-shot and Deepika which appeal to the youth instantly.”
Speaking on the occasion, Deepika Padukone said, “It is a matter of great pride for me to be associated with a cult brand like Sony”.
With the Sweep Panorama technology, the camera can continuously shoot at a high speed, and then auto-stitch the images together with automatic position adjustment to create one stunning panoramic image in as fast as 3 seconds. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 270 degrees.
Sony Launches Rhinestone-Encrusted DSC-W350D Digital Pocket Camera
Sony Japan has debuted a bedazzled point-and-shoot camera, the DSC-W350D. You might write it off based on the fact that its pink and is covered in rhinestones, but this ultra-compact camera is not too shabby.
Dubbed as a “model for women,” the Sony pocket cam is available in white and pink, and the cameras also come with similarly-designed protective cases (seen below).
And while Sony was obviously concerned with making this camera shiny and fancy on the outside, they didn’t skimp on the specs. The DSC-W350D boasts a 14-megapixel sensor, a 4x Carl Zeiss optical zoom wide-angle lens, ISO up to 3200 and a 2.7-inch TFT LCD screen.
The Sony cam also supports 720p HD video recording in MPEG-4, and some of the more nifty shooting features include panorama and self portrait.
The ladies of North America will have to wait, however, as the DSC-W350D will only be available in Japan on April 23 for ¥27,000 (approximately $287). No word on a US price or release date yet.
Sony to launch challengers to iPad, iPhone
Sources have told the Wall Street Journal that Sony is planning on making a challenger to Apple’s iPad that will have all the capabilities of a netbook, a Sony Reader and a PSP, the company’s handheld gaming device.
At a Sony news conference in Tokyo, Sony’s CFO Nobuyuki Oneda didn’t provide any details but expressed the company’s desire to compete against Apple’s newest gadget, due in stores next month.
“That is a market we are also very interested in. We are confident we have the skills to create a [great] product,” said Oneda. “Time-wise, we are a little behind the iPad but it’s a space we would like to be an active player in.”
The WSJ also reported Sony is making a new smartphone – containing Sony Ericsson mobile technology and capable of playing PSP games – to compete against the iPhone. Both devices are expected to work with Sony Online Services, an online store due to launch in March and sell music, movies, books, and other downloadable applications for mobile products.
The iPad challenger and the new smartphone are expected to launch sometime in 2010, but no details about specs, price or design have been released.
Sony has tried to get into the phone/gaming gadget arena in the past. A patent was filed in 2006 for a device that looked like a PSP on one side and a smartphone on the other, but such a device has never hit the market.
Apple sold 8.7 million iPhones in the last three months of 2009. The company announced Friday that the iPad will be available April 3.
Sony Launched CyberShot DSC-W380 Digital Camera
Sony has once again expanded its CyberShot digital camera series by launching the DSC-W380. Powered by BIONZ processor, this compact camera boasts a 14.1-megapixel CCD image sensor, a 24mm wide angle lens, 5x optical zoom and a 2.7-inch LCD screen. Not to mention, it also comes with a 45MB of internal memory, a microSD card slot, a USB 2.0 interface and the ability to record 1280 x 720 HD video at 30 fps.
Sony DSC-380 that pretty much resembles the WX-1. The DSC-380 comes with a brush metal finish and measures in at 91.7 x 51.9 x 19.7 mm which makes it easy to carry around. Moreover the DSC-380 is significantly light considering that the body is made of metal a mere 130 g with battery. As with most Sony cameras button placement is good and protrudes just enough to allow you to navigate with ease.
A nice addition to the DSC-W380 is the calendar mode that allows you to view images according to the month and date they were taken on. The best part of the camera is the 24 mm wide angle lens that allows you to capture a major chunk of the subject without having you to move far away. The camera also comes with a smile detection mode that automatically clicks the moment a smile is detected. Moreover it also comes with an intensity level slight, normal and big. S
The DSC-380 comes with a 2.7-inch LCD display that works well under broad daylight but sadly is not resistant to scratches. The camera has an image resolution of 14.1 MP and features a sweet 5x optical zoom and an optical image stabilizer.The Sony DSC-W380 is fast and takes just about 1.5 seconds to switch on thereby allowing you to shoot almost instantaneously.
Sony gives the Indian Blu-Ray Market a Push
Sony in India plans big initiatives for the Blu-ray market with the introduction of Blu-ray audio-visual products at a starting price of Rs. 9,990 and doubles the number of Blu-ray movie titles to 500.
Blu-ray enabled products will be available in a wide range of products including Blu-ray Disc players, Home Theatre systems, PlayStation3 & VAIO, which will provide High Definition picture and audio quality as well as internet connectivity to consumers. So, whether you are watching movies, listening to music, playing games, recording and storing content or all of the above, Blu-ray technology makes your High Definition world come alive.
Looking at a ten-fold growth in volume, Sony plans to capture 60% market share and increase number of outlets to 4000 by FY2012. Sony also offers a mega consumer promotion deal. On the purchase of every BD player worth Rs. 9,990, consumers can avail two free Blu-ray discs of Legion & Michael Jackson’s This Is It.
If you would like to know more, please call Mitul Bhavsar on +91-9825095314 or visit www.designwebgraphic.com for any domain registration and web hosting requirement.