Posts Tagged ‘Twenty20 IPL Cricket’
TV Channel Colors – CEO Rajesh Kamat talks about IPL 3 -Colors tie up
The Indian Premier League’s tie-up with the television channel Colors promises to have much greater repercussions than outwardly visible.
Speaking exclusively to us during the press conference to announce the IPL-Colors tie-up, Colors’ CEO Rajesh Kamat revealed plans of an IPL Season 3 -Colors awards night on April 23 bringing together the biggest names in the cricketing and film world.
Says Kamat, “So far we’ve seen glamor at awards functions. This is the first time that the glamour from two different entertainment industries cinema and cricket, will be merged.”
The idea is to jointly upstage the film awards by hosting an ‘IPL Awards Nite’ where super-celebrities from the movies and cricketing fields would join together.
When asked to reveal more details, Kamat said, “It’s early to discuss details of the awards night. It would be one among several major tie-ups with the IPL that our channel has planned. The first of these collaborations is to bring 14 cricketers from the IPL on our reality show ‘Fear Factor’.”
The 14 cricketers’ names are yet to be short-listed. Adds Kamat, “After doing Bigg Boss, with Mr. Bachchan our channel was wondering how to take the unexpected ahead. The IPL-Colors tie-up is an attempt to break the notion that cricket and television are only compatible for the telecast of matches. We want to use the star status of cricketers on our channel in permutations that are unpredictable.”
Indian Premier League IPL 3 Comes to YouTube
Google India and IPL have inked a deal wherein a dedicated IPL channel on YouTube will stream all the action of the latest season live, on http://www.youtube.com/ipl
According to this agreement Google will have exclusive online rights for IPL content for two years and both Google and IPL will jointly share revenues from sponsorships and advertising.
This is the first time Google is live streaming – a mega cricket tournament spanning 60 matches over 45 days – for a major global sport on YouTube.
Apart from the 60 matches, cricket fans will also enjoy special content which will include match highlights, player interviews, wickets of the match, top sixes of the match, award ceremony, pitch reports and much more, at any time convenient to them. Those watching IPL matches live on youTube will also get a special treat – an exclusive “YouTube view” that will provide viewers with an alternative view of the match not available on television or any other media.
In addition to live streaming of matches on YouTube , Google will also host a special IPL branded Orkut community which will host live chats with Man of the Match, team owners, contests and match polls to engage fans and audiences while the tournament is on. Users will also be able to enjoy short clips of highlights and other special video content on YouTube mobile.
Twenty20 Cricket Brand IPL Flying High
What are biggest brands in the sporting world? FIFA, the English Premier League (EPL), the National Football League (NFL) of the US, National Basketball Association and Formula 1. Well, add the Indian Premier League to this list. IPL is definitely one of the biggest brands in the sports world and is growing every year.
A new study, carried out by a UK-based brand valuation consultancy for The Economic Times, states that IPL’s brand value is a staggering $4.1 billion.
The study by Brand Finance reveals that as an enterprise, IPL’s overall brand value more than doubled to $ 4.1 billion, or Rs 18,998 crore, in 2010 from a year ago. The study puts the combined brand value of all franchises at $333 million or Rs 1,542 crore.
And with two more franchises joining the extravaganza in 2011, Brand IPL is set for another big commercial leap. The Brand Finance study treated IPL as a single commercial entity, aggregating the income that BCCI and the franchises will generate, and their expenditure. All cross-charged income and expenditures have been ignored to arrive at the total worth, which it terms as the IPL Branded System.
“IPL can be seen as a precursor to emerging global brands out of developing nations and will definitely enjoy a first-mover advantage,” the Brand Finance India MD, Unni Krishnan, told The Economic Times.
Responding to the news, an elated IPL Chairman and Commisioner, Lalit Modi, told The Economic Times, “This is just the beginning and there’s huge value to be unlocked still.”