Google, the Internet's most important search engine now has a lot of competition with Yahoo's new search engine and with the upcoming MSN search. Still, Google is very important search engine to understand as it has the power to bring a tremendous amount of traffic to your website.
This article provides you practical tips & know how’s to improve your Google rankings.
• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
• Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
• Create a useful, information-rich site and write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
• Make sure that your TITLE and ALT tags are descriptive and accurate.
• Check for broken links and correct HTML.
• If you decide to use dynamic pages (i.e., the URL contains a '?' character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them small.
• Keep the links on a given page to a reasonable number (fewer than 100).
• Content: Google searches the content on your site to return relevant search results. Be sure to include relevant keywords in the text of all your pages. Also, try to keep them near the top of your pages - Google may not crawl all the way down your page.
• Domain Name: Having your keywords in your domain name may boost your ranking. Google seems to favor sites with keywords in their domain.
Those are few basics to Google rankings. Integrate some of these suggestions into your web page, wait for Google to update in next few weeks to see the difference in your rankings.. Verify what works and what doesn't and constantly improve your site based on what you ascertain.
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